The Wait is over
Experiential Campaign + Creative Direction
Role & Expertise: Creative Direction · Concept Development · Storytelling · Scriptwriting · Art Direction · Production · Post-Production
THE OPPORTUNITY.
Norwegian Luna was launching at the same time as a new NCL brand identity. The christening needed to introduce the ship while also bringing the new brand to life without feeling like a traditional corporate launch video.
THE CREATIVE IDEA.
Instead of treating the ship and the brand as two separate stories, the team extended the world of the new brand campaign into the christening. Familiar actors, callbacks, and Easter eggs created continuity while giving the launch its own personality.
THE RESULTS.
A christening film that felt unmistakably NCL, introduced Norwegian Luna, and gave the audience something unexpected and entertaining rather than another polished ship showcase.
MY ROLE.
I led the creative development of the christening film from concept through final delivery, shaping the story, scripting and storyboarding the experience, and guiding the creative direction throughout production. I worked closely with the production team during pre-production and on set to bring the concept to life, then continued to direct the creative through post-production to ensure the final film felt cohesive, engaging, and true to the new NCL brand.