Here you’ll find samples of work I’ve done, art directed, and managed for all things paid media. From strategic one-of-a-kind placements to bread-and-butter display banners, the world of paid media is quick and impactful, and the creative should be too.
Work done: Conceptualizing, Art directing, Storyboarding, Post-production supervision, Design, Creative management
Detroit Autoshow
When your paid media team gives you the perfect placement, you deliver on the perfect creative. During this campaign, NCL got a spot in a video billboard just outside where the Detroit Autoshow was being held. It was clearly a match made in heaven to highlight one of NCL’s top guest attractions, the racetrack.
The challenge? The angle of the placement was a unique one. Instead of being stumped, we turned this into an NCL first and created a forced-perspective video with audio design.
Now Sailing from Philly
Philly hasn’t had a cruise line sail from there in over 15 years. To announce the return of cruising, NCL put efforts into and OOH, display and paid social campaign.
Static Campaign
The challenge: get consumers in landlocked cities to talk about NCL. In this campaign, various assets were used across the country to help promote sailings in the Caribbean and Europe, as well as highlighting a new free airfare offer. While the imagery stayed the same throughout, the headlines were catered to each city to help make them engaging, relatable, and drive awareness and sales.
